February 17, 2018

Apple is reportedly slashing iPhone X production in half

30 January 2018, 01:31 | Denise Dawson

Rejig in sales strategy: Ecommerce discounts on iPhones may soon be over

Apple will not kill the iPhone X this year – Report

That's another instance where Apple introduced three new phones, but ended up staggering the iPhone X's debut.

"The U.S. tech giant notified suppliers that it had chose to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S., and China", reads the report, quoting anonymous sources within Apple's supply chain.

Worse yet, lackluster sales could delay Apple's plans to bring OLED screens to future handsets. Additionally both the iPhone X Plus and the 5.6 inch model will have 4GB of RAM, more than the 2017 iPhone X which only has 3GB.

According to another industry executive cited in the report, Apple will not directly control prices because it's against their policy.

Should an iPhone SE sequel launch in 2018, Kuo predicts it would get a faster processor and a lower price.

Woods' shotmaking in PGA Tour comeback impresses Reed
He hit only 12 of 18 greens in regulation, and it was his short game that saved him from several other bogeys . He was never under par the entire round, and his near ace on the 16th brought him back to even par .

However, when BGR India reached out to Apple to know more about the same, we were told that the story is "highly speculative", and no further comment was shared.

Coming to the design aesthetics of the new iPhone, it might be a almost full screen design similar to the iPhone X from previous year with no home button and a notch for TrueDepth sensors. But RBC Capital Markets analyst Amit Daryanani believes Apple's reported iPhone sales during the past quarter will be higher than anticipated and the projections for the current quarter won't be as lacklustre as many people fear. Apple India halved distributor margins to 1.7-2.5 per cent and gave distributors specific areas of responsibility to protect those margins, says the report. Compared to the giant 6-inch-plus phones Apple is rumored to be releasing this year, it could make sense to keep an updated version of the smaller SE around. This could also slow the shift by display manufacturers from LCD to OLED technology.

The iPhone SE still fills an interesting place in Apple's lineup.

Apple will be holding their financial conference call this Thursday and until then are under a legally required "quite period" at this time.

Other News

Trending Now

Named the date of the presentation of the flagship Galaxy S9
The Galaxy S9 duo will retain the S8's design with a slightly smaller bottom lip and a single rear camera for the smaller S9. The fingerprint scanner was present alongside the camera lens at the back, on the Galaxy S8 devices.

Who is the White House counsel who reportedly threatened to resign?
The report follows developments that the special counsel interviewed attorney general Jeff Sessions for several hours last week. Cobb added that the arrangements are still being worked out between Mueller's team and the President's personal lawyers.

Patriots QB talks hand recovery, Rob Gronkowski return
Dozens of fans stood outside cheering and waving to the players as they arrived at the training facility in South Philadelphia . Perhaps he'll open up when it's time to talk about Chapter 6, which is expected to air sometime after the Super Bowl .

Portman Says It's Too Early To Speculate On DACA Vote
There were slight decreases in approval and slight increases in disapproval for each of the four House and Senate party leaders. But another shutdown could occur next month if either side of the political divide digs in too deep on its position.

WWE Royal Rumble 2018
What are the last minute rumours you need to know ahead of the 2018 Royal Rumble? Being the new guy sucks. I thought it was better than Omega-Okada, and I thought that was one of the best matches I've ever seen.

US Trade Commission Blocks 300% Tariffs On Bombardier CSeries Planes
The ruling comes after Theresa May met USA president Donald Trump at the World Economic Forum in Davos, Switzerland, on Thursday. The company called the ruling "a victory for innovation, competition, and the rule of law".

Reliance Jio increases data allowance for mobile data plan users
Conversely, below the plan of Rs 799, Jio users will now receive 5 GB data each day with a validity of 28 Days. Other than this, Jio will also be introducing the affordable data add-ons at Rs 11, Rs 21, Rs 51 and Rs 101.

Australia will get males's 7s revenge over US
James Bailey's side went down 12-33 in the game against New Zealand and rounded off day one with a narrow 10-17 loss against Japan.

Ben Stokes signed for £1.4m by Rajasthan Royals in 2018 IPL
These include 361 Indian cricketers and 25 from England. "Chennai got the South African captain at a very good price". Well, for one, CSK will try and buy back as much of their core, as will Mumbai . 75 lakh ($161,500): Martin Guptill.

No bond set for two suspects in deadly kidnapping
Despite this, Smith said there's no indication that the suspects have ties to any cartel, according to The Houston Chronicle . "FBI was conducting an operation at a home in the 7300 block of Elbert Street in Northeast Houston ".