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lakeelmoleader.com February 17, 2018


Apple is reportedly slashing iPhone X production in half

30 January 2018, 01:31 | Denise Dawson

Rejig in sales strategy: Ecommerce discounts on iPhones may soon be over

Apple will not kill the iPhone X this year – Report

That's another instance where Apple introduced three new phones, but ended up staggering the iPhone X's debut.

"The U.S. tech giant notified suppliers that it had chose to cut the target for the period to around 20 million units, in light of slower-than-expected sales in the year-end holiday shopping season in key markets such as Europe, the U.S., and China", reads the report, quoting anonymous sources within Apple's supply chain.

Worse yet, lackluster sales could delay Apple's plans to bring OLED screens to future handsets. Additionally both the iPhone X Plus and the 5.6 inch model will have 4GB of RAM, more than the 2017 iPhone X which only has 3GB.

According to another industry executive cited in the report, Apple will not directly control prices because it's against their policy.

Should an iPhone SE sequel launch in 2018, Kuo predicts it would get a faster processor and a lower price.

Woods' shotmaking in PGA Tour comeback impresses Reed
He hit only 12 of 18 greens in regulation, and it was his short game that saved him from several other bogeys . He was never under par the entire round, and his near ace on the 16th brought him back to even par .

However, when BGR India reached out to Apple to know more about the same, we were told that the story is "highly speculative", and no further comment was shared.

Coming to the design aesthetics of the new iPhone, it might be a almost full screen design similar to the iPhone X from previous year with no home button and a notch for TrueDepth sensors. But RBC Capital Markets analyst Amit Daryanani believes Apple's reported iPhone sales during the past quarter will be higher than anticipated and the projections for the current quarter won't be as lacklustre as many people fear. Apple India halved distributor margins to 1.7-2.5 per cent and gave distributors specific areas of responsibility to protect those margins, says the report. Compared to the giant 6-inch-plus phones Apple is rumored to be releasing this year, it could make sense to keep an updated version of the smaller SE around. This could also slow the shift by display manufacturers from LCD to OLED technology.

The iPhone SE still fills an interesting place in Apple's lineup.

Apple will be holding their financial conference call this Thursday and until then are under a legally required "quite period" at this time.



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