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lakeelmoleader.com February 17, 2018


Reliance Jio increases data allowance for mobile data plan users

27 January 2018, 08:16 | Ruben Fields

Jio launches Republic Day offer; unlimited data at Rs 98 for 28 days

Reliance Jio Republic Day offer

On the occasion of the Republic Day, the company has introduced a plan exclusively for JioPhone users which will allow them to avail free voice calls and unlimited data (1GB at high speed) for 28 days at a price of only Rs 49.

Stepping up the tariff war, Reliance Jio has made a decision to offer 500 MB extra data to its subscribers using 1GB and 1.5GB per day data packs with effect from January 26, according to company sources.

Conversely, below the plan of Rs 799, Jio users will now receive 5 GB data each day with a validity of 28 Days. The company's 1GB data per day plans are priced at Rs. 149, Rs. 349, Rs. 399 and Rs. 449, with validities of 28 days, 70 days, 84 days and 91 days, respectively. In addition, they will also get 1GB high speed data.

Other than this, Jio will also be introducing the affordable data add-ons at Rs 11, Rs 21, Rs 51 and Rs 101.

Reliance Jio's plans offer unlimited local and national calling, unlimited roaming, along with unlimited SMS local and national SMS (cap of 100 per day). Not only other phones but the plan is not available for existing Jio prepaid users not using a JioPhone as well.

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"The new tariffs imply 25-33 per cent implied tariff cuts".

Reliance Jio plans to cover 99 per cent of India's population in the coming years, and it plans on doing that by opening as many as 10,000 offices and 10 lakh outlets for physical distribution of its services, including devices like the JioPhone.

The Rs. 1,500 JioPhone supplies were higher in the late Q4 and the device managed to bridge the demand vs supply gap, Counterpoint noted. This offer also has the potential to capture incumbents' voice only 2G customers.

Also, this new entry-level plan will help the Mukesh Ambani-led telco to lure more consumers to purchase the JioPhone, and that could be the reason behind this new plan introduction. Bookings were discontinued soon after, and resumed in November.

While Reliance Jio had halted JioPhone pre-bookings after seeing higher than expected demand past year, pre-bookings are now open.



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