February 17, 2018

Whatsapp Launches Business App

20 January 2018, 04:10 | Denise Dawson

WhatsApp Introduces new Dedicated App for Businesses to Connect With Their Customers

WhatsApp launches standalone Android app for businesses

WhatsApp Business app, which had been talked about for sometime, is now finally official. For now, it's only open to Android devices and WhatsApp Web. Customers can talk to their favorite stores directly with the standard version of WhatsApp that they already use. WhatsApp Business app is now available only for Android users, and it's free to download as well. Businesses use it to create responses and stay connected with regular clients.

WhatsApp has not shared that how many businesses are today active on its app.

"Our new app will make it easier for companies to connect with customers, and more convenient for our 1.3 billion users to chat with businesses that matter to them", the company said. WhatsApp Business, however, is meant to open a new channel of communication between businesses and their customers.

According to the company's blog, the application will roll out for most countries in the coming weeks. The Facebook-owned company previous year started working on the business app, which it makes easier for companies to connect with customers. Some features of the WhatsApp Business App will be as follows.

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WhatsApp Business profiles will offer information in the form of business description in addition to email, store addresses and website.

WhatsApp has launched a brand new app that's specifically made for small businesses. You can set quick replies to frequently asked questions, greeting messages to introduce people to your business. Businesses will also be able to send and receive messages through WhatsApp's desktop site. But the company hasn't clarified how businesses will be allowed to contact users in the first place.

To use WhatsApp for Business you need to register with your business phone number. However, WhatsApp has indicated in the past that it could look at monetising services by charging larger enterprises. Few popular names in India like BookMyShow had participated in the pilot phase.

What about me as a user? For example, businesses can know how numerous intended recipients read the bulk messages they sent. They can block any business or even report them as spam.

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