January 21, 2018

Apple moral: Trademark founder's name to avoid being branded dumb

30 December 2017, 01:25 | Denise Dawson

Italy 'Steve Jobs' firm wins trademark feud


That's right, a clothing company out of Italy named Steve Jobs.

Yes, as reported by the New York Daily News, the Italian fashion company Steve Jobs has won a lawsuit brought by Apple over their use of the name Steve Jobs, the late founder of Apple whom the company once pushed out and then brought back once they realized he was the only person in the building with any good ideas.

The Barbatos say the decision was made in 2014 but that it can only now be revealed after they registered the Steve Jobs name around the world.

Apple is known for being in court a lot.

Apple had sought to challenge the company by claiming its logo infringed on its own trademark, but despite the "leaf" and the indentation on the Italian company's logo, the fact that it was a letter rather than a fruit, meant it was not deemed to breach Apple's. But seems like a negligence in trademarking the name of the founder has become a blessing for an Italian brother duo. It said the brothers should be free to carry on using their trademark. Very similar to what the Apple logo looks like. "The letter J seems 'bitten, ' but it is not, since a letter, as judges have also decided, can not be bitten", they said (translated by Google).

The cold, arctic air look to stick around into next week
Last year on Christmas we were dealing with record breaking highs and a risk for severe weather.not so much the case this year. I think as we head into the middle of next week, we could be seeing temperatures return into the low-mid 30s by Wednesday .

Apple did, of course, challenge the branding, sending the brothers four huge folders of legal documents, but the EU's Office for Harmonization in the Internal Market rejected Apple's objection.

The Italian Steve Jobs brand makes a variety of clothing such as jeans, t-shirts and more, with future plans to release electronics, which may involve smartphones, for example.

"We are working on a line of highly innovative electronic devices, projects we have been working on for years", they said in a statement.

We could end up seeing a Steve Jobs smartphone and tablet, and most likely they would run Android.

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