January 20, 2018

Here are the most popular products from Amazon's 'biggest ever' holiday season

27 December 2017, 02:02 | Ruben Fields

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However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million US members (up 38%), according to estimates by Consumer Intelligence Research Partners. AMZN 0.41% rang in its biggest holiday season ever.

The Echo Dot was the e-commerce giant's best-selling item across all categories, and the e-tailer said millions more of its devices were purchased this year than last year. As one quick example, Amazon notes that customers ordered more than 1,400 electronic products per second via mobile devices during the recent holiday shopping season. This holiday season, Amazon's Echo Dot was the top-selling Amazon device, as well as the top-selling product available from any manufacturer across all categories on, with millions sold. We're excited that people continued to join Prime this holiday, to take advantage of more fast and free shipping options plus new convenient delivery like Amazon Key, as well as early access to Lightning Deals and unlimited streaming of TV shows and movies, including Prime Originals and more.

"The more that Amazon cannot just get its Echo devices out there, but get its Alexa technology embedded in a variety of things, including cars, that'll be the long-term win", Mark Mahaney told CNBC's "Squawk Alley" on Tuesday.

Alexa customers used their device to turn on their holiday lights more than 1 million times.

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With the 2017 holiday shopping season now firmly behind us, Amazon has a lot to smile about.

Meanwhile, Amazon's newer Alexa-enabled devices, the Echo Spot, Echo Dot and Echo Buttons sold out this holiday season.

The last Prime Now order that was completed in time for Christmas was delivered in 58 minutes at 11:58 p.m. on Christmas Eve.

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