January 21, 2018

Instagram Radically Transforms Its Feed With Major New Update

15 December 2017, 07:38 | Denise Dawson

Instagram now allows you to follow hashtags like regular accounts

Instagram update lets you follow hashtags to stay in the loop

Plus, if you share your posts with certain hashtags, you also have the opportunity to reach a broader set of users if you are lucky enough. Now Instagram is giving you the option to follow tags, just like you would people.

According to The Verge, Matthew Ogle led the charge for this feature; he was behind the Discover Weekly playlist at Spotify, which relies on both machine learning and a human hand to curate a personalized playlist for each listener every week. Type in the hashtag you want to search, which should bring up its page on the app. A "Follow" button can be found on top of the page.

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After you follow one, you'll be able see the top posts from it in your timeline and the latest stories tagged with it as well. So you can get inspiration for hashtags to follow from your friends if you're out of ideas.

After announcing new features for Stories last week, Instagram is now rolling out support for following hashtags. It showed up for me on version, which you can grab from the Play Store or from APK Mirror. Instagram says the company's algorithm is smart enough to filter out this type of content out of your feed, so you will only really see the best content from the hashtags you follow - at least that's what Instagram's algorithms are created to do.

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