lakeelmoleader.com
lakeelmoleader.com December 12, 2017


Amazon Australia launched this morning

05 December 2017, 02:22 | Frank Carlson

Amazon's Australian arm has finally launched on Tuesday – offering customers the chance to snap up deals just in time for Christmas

Amazon's Australian arm has finally launched on Tuesday – offering customers the chance to snap up deals just in time for Christmas

Well, after a few false starts it's actually happened: Amazon has launched in Australia, with an actual homepage you can go to and literally existing products you can purchase with money and have delivered to your home. The much-vaunted Prime service - which bundles offerings like priority shipping, streaming and Kindle content in one package - is not now available, with expectations it'll come in mid-2018. Amazon has said that "customers can enjoy free delivery on eligible orders above $49 that are sold by Amazon". Still, it's a huge blow to our $16 billion retail sector.

"My main take away [from meeting U.S. retailers] was that Amazon's key advantage is that its strategy is driven by data, not gut feel, and the key source of this data is the Marketplace".

"For Amazon's Marketplace to be successful in Australia, Amazon will need a good product range, including local specialty suppliers. I think this may prove hard".

Amazon Fresh - the supermarket arm of the multinational - also isn't launching here just yet, which is good news for the Woolies at Marrickville Metro, who just spent a bundle on renovations.

"It is likely that small independent retailers and discount department stores will find it very hard to compete". A Lenoxx 9-inch Twin Screen Portable DVD player, which retails for $149 on Kogan.com, is $172.38 plus $9.45 delivery on Amazon.

Deals available on the website include a 32 Samsung Smart TV for $608.20
Deals available on the website include a 32 Samsung Smart TV for $608.20

Amazon will also feature big brands such as Puma, Lego, L'Oreal and Sonos.

Over time, we will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

Fowler adds: "Its more than online shopping, Amazon will force us to re-think content, media spend, digital and programmatic, customer service, and even our relationships with Australian retailers". The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

The company has now set up a massive distribution warehouse on the outskirts of Melbourne city, on the country's east coast where four-fifths of the population live, and the company hopes to cut delivery time to as little as a day. Small businesses selling on Amazon Marketplace globally have employed more than 600,000 people to support their Amazon activity.

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