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$1 Billion To Chinese Media Giant Bytedance
12 November 2017, 02:25 | Ruben Fields
Chinese media giant to buy karaoke app Musical.ly for US$800 million
Chinese tech giant Bytedance has acquired the popular lip-sync platform Musical.ly in a deal worth up to $1bn (£750m). "It was organic growth - word-of-mouth", Musical.ly's North American president Alex Hofmann toldBillboard past year, when the app was adding 13 million users a month.
In 2016, Musical.ly rolled out a live-streaming app called Live.ly, and it has struck content deals with Viacom, NBCUniversal and Hearst, among others. Bytedance strike out competitors (rival bidders) involving Kuaishou, the viral video streaming service, the folks said, questioning not to be acknowledged conferring a confidential matter.
Musical.ly, which lets users take videos of themselves lip-synching to songs, launched in 2014. In February it bought United States video creation app Flipagram.
How Bytedance brings together its assets to bear in catering to audiences in America, Europe and elsewhere remains to be seen.
Bytedance operates a suite of products that provide creators and users with a content experience powered by machine and deep learning algorithms. "Bytedance's leading AI technologies and top-notch AI developers can empower us to innovate faster and roll out new user offerings unlike anything users have experienced before".
Germans post tweet of 35000 characters More interaction and more engagement means more users and more advertising revenue. Users tweeting in Chinese, Japanese and Korean will still have the original limit.
For now, users shouldn't expect any huge changes for Musical.ly.
Bytedance, which was recently valued at $20 billion, says that Musical.ly will remain a separate, independent business. It added to the push this week by acquiring aggregation platform News Republic from Cheetah Mobile Inc, which is also an investor in Musical.ly, for US$86.6 million.
ByteDance's Toutiao app uses AI to analyse readers' habits and send them customised content.
News Republic, according to Bytedance's Zhang, will give the company "access to high-quality content from thousands of high-profile media partners around the world, making an exciting step forward in our global expansion strategy". Although financial details were not disclosed, multiple outlets are reporting that Bytedance is paying around $800 million for the buzzy video service.
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