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Even Apple Can't Believe Apple's Q4 Results
03 November 2017, 12:53 | Ruben Fields
Apple is touting reviews of its new iPhone X — but not from YouTubers
The fiscal Q4 results were also the strongest showing for the Mac business since the company's fiscal Q1, when sales of $7.24 billion were buoyed by the introduction of the revamped MacBook Pro.
It sold 46.6 million iPhones, in line with forecasts of 46 million and up from 45.5 million a year ago.
The cheaper iPhone 8, which hit the market in September, has faced sluggish sales, but Apple has said that pre-orders for the iPhone X have been "off the charts". "We're looking forward to a great holiday season, and with the launch of iPhone X getting underway right now, we couldn't be more excited as we begin to deliver our vision for the future with this stunning device", Apple chief executive Tim Cook said in a release.
Apple (AAPL) posted strong fourth-quarter earnings, topping Wall Street estimates and forecasting healthy gains for early 2018. Revenue came to $52.6 billion, an increase of 12 percent year-over-year. Apple does not break out unit sales for Apple Watch but Cook said growth was over 50%. Analysts predicted revenue of $84 billion, according to data compiled by Bloomberg.
Net income rose 19% to $10.7 billion and earnings per share climbed to $2.07, topping forecasts for $1.87.
But this year, Apple shifted its sales strategy to introduce two new slightly improved models, the 8 and 8 Plus, and a third phone, the X. iPhone 8's went on sale September 22, but Apple held back the big guns for November 3, when the state-of-the art, $999 X hits store shelves.
Apple opened pre-orders for the iPhone X on October 27 and has said demand has been "off the charts", although some analysts have been anxious about supply chain issues that might prevent the company from making enough phones to satisfy demand. Sales in Greater China rose 12% to $9.8 billion. The 8 went on sale at the very end of the most recent quarter. That may have pushed more sales into the holiday quarter.
Re-sellers and iPhone accessory makers generally agreed there was a buzz about the iPhone X, Apple's first phone to have a full-screen display and functions such as facial recognition security.
Most Australians buyers are expected to buy the premium iPhone X on a contract, however, which could prove more challenging.
One of Apple's latest customer lock-in tools is an updated mobile operating system supporting augmented reality features and apps that can super-impose images and information onto a user's view of the real world.
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I'm just anxious about my career. "I'm unsure if I'm still on the team", he told Jordan Brenner of SB Nation earlier in October. So the fact that I know that at the end of the season I would at least have an opportunity to play elsewhere, that's great.