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lakeelmoleader.com October 17, 2017


Maye Musk, 69, is new face of CoverGirl

30 September 2017, 03:54 | Ruben Fields

Maye Musk and son Elon Musk at the 2017 Vanity Fair Oscar Party C Flanigan—Getty Images

2017 Vanity Fair Oscar Party Hosted By Graydon Carter- Arrivals

Exhibit A: CoverGirl just named her its new face.

In addition to her accomplishments on the catwalk, the industry icon also has two master's degrees in nutrition and dietetics.

CoverGirl has got an exceptional model as its brand ambassador. "Beauty is for all ages", Musk wrote on Twitter as she announced the news.

Earlier today, the silver-haired beauty tweeted: "I'm so excited to say that I'm now officially a CoverGirl, at 69!" She has appeared on the cover of numerous magazines, starred in campaigns for the likes of Target, Virgin America, and Clinique, and recently walked in two shows at New York Fashion Week. She is often described as a "symbol of timeless beauty and wellness".

The cosmetics giant believes that Musk, who has worked as a fashion and beauty model for more than 50 years and whose son is the Tesla and SpaceX entrepreneur Elon Musk, is "a true testament to unapologetically embracing one's unique beauty".

Maye joins the ranks of 17-year-old James Charles, the first male CoverGirl, 24-year-old Nura Afia, the brand's first hijabi ambassador, and as well as celebrities, Zendaya, Ellen DeGeneres, Katy Perry, and Taylor Swift.

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"This is exactly what CoverGirl is all about: owning your identity and proudly sharing with the world all the facets that make you, you", Ojo said in a press release.

Ojo continues, "Maye is an affirmation of the power and importance of diversity and inclusivity in the world of Beauty".

In recent years, CoverGirl has made it a company-wide priority to promote diversity and expand our definition of "beauty".

"I think that women will be really inspired to see that even at 69 you can get a beauty campaign", she said.

"Just getting started" is my hashtag", she tells the newspaper since she previously only modeled part-time.



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