Facebook, Netflix, Spotify, YouTube, and other online firms reach Canadians directly, outside of Canada's regulated broadcast system.
Of course, Netflix has already been doing biz in Canada.
Joly announced that $125 million has been earmarked over five years to support a creative export strategy that includes the new Creative Export Fund, which will be launched in 2018 with the aim of helping cultural producers increase their presence outside the country.
It has yet to be revealed if the deal will entail a Canadian office and whether it will affect the tax status for the service in Canada.
Well known media figures David Suzuki, Xavier Dolan, Atom Egoyan, Erik Canuel, Meg Tilly, Tracey Tekahentakwa Deer and Philippe Falardeau signed the open letter, which was filed before Heritage Canada announced its new plan.
Netflix's investment will not only help television shows and film productions, but various music producers and digital content as well.
Ottawa will seek to expand global co-production treaties to grow production budgets and attract financing partners, she said.
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