February 26, 2018

Mélanie Joly confident French-language content won't be overlooked with Netflix deal

30 September 2017, 03:50 | Ruben Fields

Here Are All the Details to the Liberals' Culture Policy Reboot

Federal government's Creative Canada policy heavy on digital media, with “adjustments” for Canada Book Fund

It will establish a permanent production presence in Canada, the first time it has done so outside of the United States.

"We look forward to continuing our work with Canadian talent, producers, broadcasters and other local partners to create Netflix originals in Canada for many years to come".

This week on the SyrupCast Igor Bonifacic, Rose Behar, and Patrick O'Rourke discuss Netflix's announcement to dedicate half a billion dollars to Canadian content.

Joly acknowledged the challenges posed by the digital age and said the government will focus on investing in and promoting Canadian producers.

Canadian broadcasters also must fulfil a quota of Canadian content on air, which streaming services are not required to match.

Most of their content is produced outside of Canada.

The streaming company reportedly spent years lobbying Canada's government to avoid the regulations and taxes on conventional Canadian broadcasters.

Falcons Stay Perfect After Lions' Late Rally Comes Up a Yard Short
Ryan has torched Detroit for 507 yards with six touchdowns and one interception in the last two meetings. Got to give yourself as many shots as you can, and I think we gave ourselves a number of shots at it.

Facebook, Netflix, Spotify, YouTube, and other online firms reach Canadians directly, outside of Canada's regulated broadcast system.

Of course, Netflix has already been doing biz in Canada.

Joly announced that $125 million has been earmarked over five years to support a creative export strategy that includes the new Creative Export Fund, which will be launched in 2018 with the aim of helping cultural producers increase their presence outside the country.

It has yet to be revealed if the deal will entail a Canadian office and whether it will affect the tax status for the service in Canada.

Well known media figures David Suzuki, Xavier Dolan, Atom Egoyan, Erik Canuel, Meg Tilly, Tracey Tekahentakwa Deer and Philippe Falardeau signed the open letter, which was filed before Heritage Canada announced its new plan.

Netflix's investment will not only help television shows and film productions, but various music producers and digital content as well.

Ottawa will seek to expand global co-production treaties to grow production budgets and attract financing partners, she said.

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