February 21, 2018

Apple TV 4K Is a 4K Apple TV, Finally

13 September 2017, 12:44 | Frank Carlson

Apple announces Apple TV 4K, available September 22 for $179

Apple TV 4K launched: Specifications and features

It is said to provide 2X faster CPU performance and 4X graphics compared to previous-generation Apple TV. 4k movies will cost the same as regular HD content now and if you've previously bought iTunes content in HD, Apple will upgrade those to 4k for free.

Apple TV 4K price in the United States starts at $179 (roughly Rs. 11,400), and it will be available to order from Friday, September 15, with availability from September 22.

The new Apple TV 4K starts at $179 for the 32GB model. The new box will be available for order on September 15, Apple said.

What complements the 4K capability is the support for the High Dynamic Range (HDR) which makes the colors on the screen more vivid and realistic.

That's an awesome amount of power for a set-top box, and it will ease 4K streaming on the device. I think the Apple TV 4K will still be the best of the lot, but it's not worth almost double the asking price of the others.

The Siri remote from the last Apple TV makes a return. Apple also previewed deeper integration of live TV, allowing users to navigate between live news and sports streams via the company's new TV app. In India, the Apple TV 4K 32GB variant is priced at Rs. 15,900 while the 64GB variant costs Rs. 17,900. Apple's promising that Netflix and Amazon Prime's 4K content is coming soon. The old fourth-generation Apple TV is sticking around, but it still sells for $149 for 32 GB of storage.

Apple has long had big ambitions for changing the way we watch TV.

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The just announced Apple TV 4K will feature full native 4k playback in addition to HDR support with the latest HDR10 standard baked in.

The Apple TV can now be used to control your HomePod device.

During the iPhone launch keynote, Apple shed some light on the future of its Apple TV range.

This reveal clearly shows references to Apple TV but with mention of 4K UHD support.

With Apple investing up to $1 billion in original content, though, it was high time for some fresh hardware. It all runs on the genuine version of the Apple TV software, tvOS 11.

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Stay tuned for more in the smart home space from the Apple TV too.

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