February 24, 2018

C4's £75m Bake Off gamble pays off

01 September 2017, 02:07 | Cassandra Thompson

READER'S POLL: Will you be watching the new look Great British Bake Off tonight?

The Great British Bake Off

Channel 4 is today celebrating its biggest overnight performance in five years as it launched the new series of the Great British Bake Off. While the figure immediately makes it Channel 4's most popular programme, it is significantly down on its BBC1 audience, which averaged more than 10 million.

After months of controversy Channel 4 have finally aired the first episode of their take on The Great British Bake Off with new hosts Sandi Toksvig and Noel Fielding.

Channel 4 averages around a million viewers for the Tuesday night slot, so management is likely to be pleased with the initial return on their £75 million investment to buy the rights to the show for the next three years.

'I am delighted millions watched the new team put 12 magnificent bakers through their paces.

Thankfully when it got started Scarlett wasn't disappointed and she was all of us as she reflected on her favourite things that had stayed the same in the revamped version of the show. Television Festival last week, Hunt, who is exiting her role at Channel 4 at the end of September, tried to downplay expectations that Channel 4's viewing figures could match those seen for the final season on BBC One.

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They were the best since 7.6m watched the opening of the London Paralympic Games on the channel in August 2012.

As for the critical reception to the first episode, Channel 4's re-jigged The Great British Bake Off received nearly unanimous applause from across the board for largely sticking to an already winning formula.

Some have even suggested that Berry will be silently judging them for watching the new series.

Steve Hughes, general manager at Robins Farm, said: "We can't wait for the return of The Great British Bake Off but everyone knows how hard it can be to combat those cake cravings".

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