It cancelled work on Pebble's own devices, but adapted its software to create a new operating system - Fitbit OS - which promises to work with the Android, iOS and Windows platforms.
"Fitbit provides a more complete picture of your health by showing how everything you do throughout each day contributes to those numbers", said Dr. David Katz, nutrition expert on the Fitbit Advisory Panel. It will also use the Fitbit Pay.
Ionic is the newest wearable to join the Fitbit family and will include payment technology to users in over 10 countries.
Unfortunately, we've seen this move before, because it's exactly the same strategy now-defunct smartwatch maker Pebble used. That changed yesterday as the fitness brand launched its first ever smartwatch, the Fitbit Ionic. (NYSE:FIT) is set to release a smartwatch in October in an attempt to steal market share away from the Apple Watch.
The FitbitIonic pairs smart features, including texts and email notifications, making contactless payments and music playback, with the fitness functionality the brand is known for - inbuilt Global Positioning System, heart rate monitoring and sleep tracking.
It's hard to pin Pebble's exact demise on any one thing - smartwatches have never really proved profitable for anyone, even Apple - but the reliance on a proprietary operating system definitely doesn't help. The nano-molded unibody is strong and lightweight, built with 6,000 series aerospace-grade aluminum.
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The Ionic smartwatch looks like a hybrid of the Apple watch with its small rectangular display that sits inside a square watch face. For instance, if the watch detects you've just suffered through an intense training session, then it might recommend yoga for depressurizing. According to Jonah Becker, head of design at Fitbit, the design was called 'geo-organic'.
Made for fitness activities, Ionic is water resistant, so swimmers don't have to worry about leaving it on their wrists while butterfly-stroking their way across a pool.
Alongside this, it also has all the same step and calorie tracking functions as the Fitbit wristband.
How could the Fitbit smartwatchIonic compete with other popular smartwatches in the market today? Users can view call and text notifications on the screen, control music and more.
From beginners to experienced athletes, Fitbit's most advanced device to date offers personal, actionable guidance to motivate you to reach your goals - all while keeping you connected with apps and notifications, no matter what smartphone you have.
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