February 22, 2018

Andy Rubin's Essential secures funding from Amazon, promises Phone release date

10 August 2017, 12:40 | Ruben Fields

Essential Phone Will be Sold Through Amazon and Best Buy, Release Date Coming in a Week

Amazon just backed the smartphone company created by the founder of Android

However neither the release date nor the availability of the phone has been confirmed yet.

In May, Android co-founder Andy Rubin unveiled his latest endeavor, the Essential PH-1, a smartphone with a near bezel-less display and the ability to accept accessories, such as a 360-degree camera, via its unique pogo pins.

When the Essential Phone finally does launch, which could now reasonably be near the end of August or the beginning of September, it will have to face-off against the heavy-hitters of the industry.

"Essential Products has a compelling vision and roadmap for connected devices that integrates voice technology in novel ways", Bernard said in the statement. While it's definitely possible that it has taken longer than anticipated, the many delays are certainly not too pleasing for early backers. So, to prove that Essential's first product is in fact coming soon, Rubin posted three pictures on Twitter of the production of the phones.

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Rubin's Essential phone, which hopes to be the new iPhone challenger in the saturated smartphone market, will be available in Best Buy and Amazon when it launches, according to the Wall Street Journal.

He wants to do away with dongles and connectors for his startup's devices and find new ways to get different ecosystems - like iOS, Android and Alexa - to all work with his company's operating system, Ambient OS, so all your electronics can work together. Other investors included Playground, which is Rubin's own startup incubator, venture capital firm Redpoint, and tech investors Vy Capital and Altimeter Capital.

Amazon, Tencent, and Foxconn - Apple's manufacturing partner - have all come on board as strategic investment partners for Essential. It has also selected Sprint as the exclusive carrier partner for the Essential Phone.

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