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Google Play Store now priotises stable apps
05 August 2017, 12:29 | Denise Dawson
Google Play Store will now rank apps according to performances
App developers who favor speed to market as opposed to actual app quality could find themselves punished by Google.
In a bid to filter such apps, Google Play is updating its ranking algorithms to promote apps that are stable, taking app quality and performance into account. "This results in higher quality apps being surfaced in the Play Store more than similar apps of lower quality", Google stated. The ultimate goal is to increase engagement and reduce uninstall rates, Google said.
"Google Play strives to help people find and discover safe, high quality, useful, and relevant apps".
According to the search giant who cites an internal analysis of app reviews, up to 50% percent of 1 star reviews list stability as the main issue with the app.
To determine its new ranking, Google says it has to look at a variety of "quality signals" related to an app's performance.
Google has just released an update to its Play Store ranking algorithm. For example, the company will take into account no-brainers such as app crashes, battery drain and the number of uninstalls that an app has. One other way Google is also ramping up stopping these bad Android apps is that Google is now using machine learning.
For example, Android Vitals automatically analyzes app reports to show devs pertinent info about app issues, while pre-launch reports show the results of testing an alpha or beta app on popular consumer devices. All apps need to be optimized for the feature in order to take advantage of it, and Google has recently been in the process of doing so with its own mobile software portfolio, with the Play Store being its latest Android service to receive Notification Channels support. Find out how crowdtesting can ensure your digital product works in the real world.
Did you know? The Applause community of over 300,000 testers can be the difference between success and failure in the digital economy.
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