A look behind the scenes, thanks to, reveals that the move isn't really that surprising after all.
Essential, the company set up by Android co-founder Andy Rubin, has unveiled the Essential Phone. Google dealt with the same misperception when it launched the Pixel with Verizon as the exclusive carrier.
Cavs' Best Effort Not Good Enough To Beat The Warriors That gave the Warriors a lead they held the rest of the way. "Came down to the stretch, and they made some big-time plays". The NBA's best-of-seven championship was billed as the ultimate grudge match between the league's last two champions.
All that said, just because Sprint is taking the lead here doesn't mean you have to use its network. Asked about the company's decision to have Sprint as the exclusive carrier, the executive explained that Essential is looking ahead, at the bigger picture. I feel like we are a new brand and a new consumer electronics company and we are partnering with the network of the future.
Still, when was the last time that a Sprint exclusive worked out well for either Sprint or the handset manufacturer? Niccolo de Masi explained this by saying that they like to bet where they think the market is going and not where the market was. We talked about how tough the smartphone market already was, and how a new player would struggle to find a foothold in an overly aggressive and highly penetrated market.
The new phone is made of titanium and ceramic and notably lacks any logos, and Essential began taking preorders for the device from US buyers two weeks ago.
Other specifications on the handset include 4GB of RAM and 128gB of storage, plus an 8 megapixel front camera and dual 13 megapixel rear cameras. Indeed, an unlocked version of the phone will be sold on Essential's website starting at $699 that'll be compatible with all major networks (it's also being offered as a bundle with a 360-degree camera for $749).
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